According to Spanish newspaper Mundo Deportivo, renowned content creator MrBeast had originally planned to film a video with Lamine Yamal, but the project ultimately failed to go ahead. Nevertheless, he still visited Camp Nou and was welcomed by Barcelona president Joan Laporta.

MrBeast had set his sights on Yamal as part of preparations for his next video. The American content creator's team flew from the United States to Barcelona, with filming originally scheduled to take place at the Estadi Johan Cruyff. However, the project was ultimately called off for personal reasons.

Yamal had been scheduled to take part in the filming in Barcelona on Thursday, alongside MrBeast, one of the world's most influential content creators. The collaboration was expected to bring together two figures with particularly strong influence among younger audiences. Everything had been prepared, with around 40 members of MrBeast's team flying from the United States to Barcelona. The shoot was supposed to take place at the Estadi Johan Cruyff and reportedly included a scene in which Yamal, wearing a Barcelona shirt, would meet his teammates after training. In the end, however, the planned shoot did not take place. The project scheduled for MrBeast's Barcelona visit was cancelled rather than simply postponed to another day during his stay.

There had already been signs that MrBeast's team was preparing for the project. A representative of the American creator had attended Barcelona's match against Racing Santander from a private box the previous day, just hours before the planned shoot. Although the video project with Yamal ultimately failed to materialize, MrBeast's visit did not end there. After leaving the Ciutat Esportiva, he headed to Spotify Camp Nou, where he toured the stadium and was received by Laporta. The Barcelona president once again demonstrated his customary closeness to internationally renowned figures visiting the club.

Although the collaboration ultimately did not happen, the episode offers another indication of Barcelona's global appeal. One of the world's biggest content creators was prepared to send a team of dozens of people all the way to Barcelona to produce content with one of the club's star players. The fact that a creator with more than 500 million followers wanted to visit Barcelona and create content around the club and Yamal highlights the enormous strength of the Barcelona brand and its continued global influence.